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Ranking difficulty varies by country because it depends on the top-ranking pages of each local SERP. Search results differ widely depending on the location you search from. More than half businesses expect to increase their social media marketing efforts... If you’ve dreaded SEO in the past, don’t drag old fears along with you into the new year. Web portal Yahoo had 3.61 billion monthly visits in July, making up 0.79% of global web traffic share. Social media platform Reddit had 3.56 billion monthly visits in July, making up 0.77% of global web traffic share. Yahoo Japan had 3.48 billion monthly visits in July, making up 0.76% of global web traffic share.

Target reasonable keywords

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Through all of these changes, keywords still remain one of the easiest and most effective ways to improve your site’s SEO. By using this tool you can discover useful insights on your high-traffic keywords. The next step will be creating a unique SEO strategy for your business. Based on the data you gather, you may decide to only use keywords with a lower competition or where it’s clear a user is trying to buy something. I’d recommend tracking your keywords on a weekly basis if you’re in a highly competitive industry.

Do your on-page SEO

It will also show whether you’ve experienced a ranking drop over the last month. Ahrefs rank tracker tool shows you the keyword rankings for both desktop and mobile searches. A ranking factor is something that can affect where (or whether) your webpages appear in results for terms users are entering into search engines. It’s why 90% of the top-ranking results for “air fryer” are blog posts and not sales pages. Bing Ranker ranking systems consider the words in domain names as one of many factors to determine if content is relevant to a search. However, our exact match domain system works to ensure we don't give too much credit for content hosted under domains designed to exactly match particular queries.

Keyword Difficulty: How to Estimate Your Chances to Rank

Different rank checking tools may display these search results differently. For example, at Ahrefs, we count SERP features as individual positions. Your website will also rank for keywords that you’re not targeting or haven’t thought of. The more high-quality backlinks your website has, the better your Google rankings are likely to be. Off-page SEO is crucial for building your website's authority and establishing trust with search engines. So scroll through the list to find relevant terms that you can incorporate into your content strategy. So if you had an outstanding resource about SEO, I might consider adding it to that page. That’s because resource pages are pages that someone created to link to the best stuff on a given topic. Explore the largest, fastest, and freshest backlink management tool. Then you can reach out to them and ask them to link to your relevant page instead. But when we got this infographic in front of the right people, they were happy to embed it on their blog. I could also create a completely new page optimized around that keyword. Search faces a similar challenge, because the internet includes huge amounts of spam that, if not dealt with, would prevent us from showing the most helpful and relevant results. We employ a range of spam detection systems, including SpamBrain, to deal with content and behaviors that violate our spam policies. These systems are constantly updated to keep up with the latest ways that the spam threat evolves. We have various “query deserves freshness” systems designed to show fresher content for queries where it would be expected.